Pop Culture covers the use of colour we see all around us, in the streets, buildings, shops, offices and in our own homes, on TV, the cinema and in our celebrations. There used to be a colour symbol that stood for Pop Culture generally in the 1970s, and that was a tiny rainbow embroidered in silk badges. Otherwise there is no one set of colours to cover all popular activites. However, there is a long tradition in popular newspapers and fairgrounds that make wild statements as to the psychological meaning of the colours: a character-reading machine on Southend Pier in the 1950s for example, had a revolving love wheel which made the following romantic statements about the colours you prefer. See amusements.