Burma (Myanmar)
BRIGHT COLOURS are preferred. DEEP SAFFRON YELLOW worn by the Buddhist priests is the most significant colour.

China
RED is by far the most popular colour. Apart from its Communist significance it is the traditional colour for celebrations. It signifies good-luck, happiness and dignity, and is associated with matrimony, being a colour of joy and marriage. Invitation cards for festive occasions are usually printed in red, or have some red in the design. However, a letter in red or a signature in red signifies the end of a communication and is unpropitious.
YELLOW is an Imperial colour and denotes grandeur and mystery. Is said to be the most popular colour after red.

GREEN stands for exuberance and youth. WHITE is the traditional mourning colour and should be used with caution. It used only to be worn in mourning. BLUE and BLACK are also used for mourning by distant relatives and the combination of these two colours is unfortunate. DARK BLUE is associated with the Kuomintang, and might give offense in Communist China in certain connections. PASTEL SHADES are popular in dress. VIOLET is not popular. BLACK, BLUE, YELLOW, RED, RADIANT WHITE is the sequence of the colours of the stages of contemplative ecstasy of the Shingon Buddhists, the last being the highest degree.

India
Religious and racial colour associations are more important than in the West.The Indian word for caste, "VANA", also means COLOUR.

WHITE is the colour of the BRAHMAN priestly caste and signifies extreme happiness and perfection. There are probably no prejudices against its use in advertising. It comes at the top of the racial and priestly hierarchy of colours.

YELLOW is the caste colour of the VAISYAS and the merchants. It is the sacred symbol of happiness, according to the Mahabharata, and is second only to white in sanctity. Is also Krishna's colour. It is the colour of the sun, denoting splendour and radiance.

RED denotes life, action, gaiety, and enthusiasm.
It is the colour of the Royal caste, the KSHATTRIYAS, formerly warriors. In priestly rank, however, it is inferior to yellow, and occupies the third place in the sequence of colours laid down by the holy book, the Mahabharata. RED is also a Hindu symbol of love, as in the robe of Rhada, beloved by Krishna.

GREEN is a favourable colour standing for peace and hope, preferably light green.

BLUE means truth, and is said to have an intellectual appeal. Is often also as a deep and brilliant hue, lapis lazuli, used in the context of love as in the Rajput miniatures. Best avoided are DARK BLUE and BLACK, colours associated with the servile caste, the SUDRAS. These colours are believed to be demonic and infernal.

SMOKY BLUE, GREY- BLUE and LIGHT BLUE, DUSKY COLOURS sometimes occupy a place of special reverence as being a complex of colours variously associated with the flesh of Krishna. The Indian name of the colour is "Shyam" or moonlike. Sometimes, however, this is also considered demonic.

PURPLE (which might also be called Shyam) is the soothing colour, but is also associated with sorrow.

Japan
No prejudices noted.

The original BETRO Report was wrong in suggesting that Japan is "less colour conscious than most Eastern countries" merely because her colour symbolism's are less strict.

The art of the colour print, amongst other things, has given the Japanese a fine aesthetic colour taste, which however, did suffer a set-back with the introduction of German synthetic pigments during the last century.

The Japanese attitude to colour is demonstrated in the following observations about the colours of flowers:

RED, PURPLE, PINK and VARIEGATED COLOURS are male (Yang). BLUE, YELLOW and WHITE are female (Yin) in symbolism.

YELLOW at its best is described as "very fine" (kekko) WHITE at its best is described as "elegant" (kiashi) BLUE at its best is described as "fine" (Migoto) RED at its best is described as "pretty" (utsukushii). PURPLE at its best is described as "modest" or "quiet" (kusumu), and purple is prohibited in wedding decor.

WHITE and YELLOW are used at funerary anniversaries. The colours becoming brighter year after year.
RED may be used on a 15th anniversary of a funeral.

COLOURED FLOWERS are associated with children.

RIPE OR FADED BLOOMS are forbidden on the occasion of a boy assuming the ceremonial trousers, that is to say, coming of age.

RED, and BLUE and RED and GREEN are ancient and still popular colour combinations. RED, WHITE & BLACK is a traditional graphic colour combination. GREAT SUBTLETY as well as VIVID INTENSITY well controlled are much appreciated. MUDDINESS, as in China, is disliked.

BLACK, BLUE, YELLOW, RED and WHITE are, in this order, culminating with white, - the sacred Shingon Buddhist hierarchy of colour, signifying the degrees of contemplative ecstasy.

Malaysia
GREEN has the usual religious significance but this does not preclude its commercial use.
YELLOW is the royal colour of the Sultans and used never to be worn by the Malays. The Chinese in Malaya also used to avoid this colour.

Pakistan
The EMERALD GREEN of the national Flag is the most popular colour. BRIGHT COLOURS generally are popular. YELLOW carries a religious or possibly nationalistic prejudice because it is the colour of the robes worn by Buddhist priests.

Sikh
RED a wedding dress can be any shade of red or pink WHITE Women wear at funerals and when widowed BLACK is rarely worn, unless the black turban. Older men tend to wear white turbans. Not a favored colour.

Sri Lanka
RED is often worn by Communist Party members. GREEN used to beworn by the United National Party. DEEP YELLOW is Buddhist.

Thailand (Buddhist)
WHITE is the holy colour of higher consciousness and of purity. YELLOW is the colour of wisdom, good fortune and the holy 8-fold path. BLUSH ROSE is the holy colour of Buddhist Enlightenment. RED is the dynamic colour of the extinction of desire. BLUE is the colour of compassion and receptivity, but also of desire. BLACK is the colour of suffering and decomposition.

Thailand (Siam)
BRIGHT COLOURS are lavishly used in all connections, including advertising. RED, WHITE & BLUE were the national colours. YELLOW was the colour of the Thai royalty. is also the symbol of Monday. PINK is a symbol of Tuesday. GREEN is a symbol of Wednesday. ORANGE is a symbol of Thursday.
LIGHT BLUE is a symbol of Friday. MAUVE is a symbol of Saturday. RED is a symbol of Sunday.

Turkey
SCARLET & WHITE, the national colours, are generally popular. GREEN is also popular for its religious significance. BRIGHT COLOURS are favoured especially amongst the Kurds. YELLOW & BLUE are the least popular.