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You have less chance of getting the blame for a crash if you are driving a beige car than any other colour. By contrast, there is a high risk of being convicted if you were driving a red car, for example a red MG, even if it wasn’t your fault. You have a better chance of getting away with dangerous driving if you drive a dull coloured Nissan, for example. Where evidence is scarce, unfair impressions brought about by car colours do sway courts, witnesses and insurance companies.
Sources
DAVIES, G. (1999) Research on the perception of aggression in car colours. Leicester University. Prof.Graham Davies’ researches were published in a lecture to the British Psychological Society at Cambridge in September 1999.
MASSEY, R. (1999) Blame the Red XR3i. Daily Mail 29th September 1999. Ray Massey also puts the different makes of cars on an aggression scale. He shows that not only the colour of the car but also its make will increase or decrease its apparent aggressiveness. |
