“A project report submitted in partial fulfilment of the requirements of the BA (Hons) Print Media Management offered by the School of Printing & Publishing at the London College of Communication (formerly London College of Printing), a constituent college of the University of the Arts, London.“

Click here to read the report (PDF - 3.4Mb)

ColorAcademy appraisal of Maria Andersson's research:

The printing industry needs ever greater accuracy in the measurement of colour, and Maria brings new considerations to the subject. It is recognized that the CIE system, for example, measures what the eye sees through optical instruments, but Maria knows that the eye sees colours two ways. Firstly it sees colours modified according to their distance away, environmental context and so on - that is to say it uses the path through the brain from retina to optic nerve, optic tract, the lateral geniculate bodies, and radiation to the occipital cortex. But there is a second route, a faster one, from the retina to the cortex via the retino-hypothalamic nerve. If one could measure the colours seen before they are tempered and refined by the long route, one would have an accurate record of the real colour in all its freshness and intensity.

However, this raises another spectacular area of research. On its way to the cortex, each colour stimulus passes into the very centre of emotions, the hypothalamus. Could this printing research be instrumental in sparking off a plethora of researches on the role of colour in advertising and marketing according to the greater satisfying of sentiments and longings?

Don Pavey, July 2006

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